See Operative in the news, and learn about our latest company updates, innovations, partnerships, and more.
One Platform Capabilities

February 25, 2020 / Recently, NBCUniversal announced One Platform, a strategy to reach all audiences across every screen. One Platform is now hitting the marketplace and unveiled its all-audiences transaction model ahead of the 2020-21 upfront season.  Backed by a strong investment in new technologies and best-in-class partnerships, NBCU is pushing the industry forward to give marketers the power to reach all audiences across our ecosystem, and enables every impression to be data-informed.

Mediaocean and Operative Announce Pilot for Buyers and Sellers

June 27, 2019 / Mediaocean and Operative have announced the next step in their partnership to create an integrated and electronic buying and selling process for agencies and publishers. Starting August 1, 2019, participants that have implemented the software will be able to use the system free of charge for three months.

Salce-Garcia Brings 15 Years of Industry Experience in Customer Advocacy as Operative Extends Global Client Portfolio

June 10, 2019 / Operative, the ad management platform of choice for the world's largest media brands, today announced it has promoted Brenda Salce-Garcia to SVP, Customer Success. Brenda will be responsible for Operative's global customer base, leading its strategic direction to drive customer engagement and time-to-value.

Operative Announces Senior Media Executive, Mike Napodano as Chief Delivery and Information Officer

June 4, 2019 / Operative, the preferred advertising management technology partner for media companies announced today the appointment of Mike Napodano as Chief Delivery and Information Officer.

Napodano will be responsible for operationalizing Operative's strategic vision to deliver AOS – a unified suite of ad management products for multi-channel media companies.

Triton Digital Integrates Operative.One with the Tap Advertising Platform

January 08, 2019 / Triton Digital®, the leading technology provider for the global audio industry, announced today that it has integrated the Operative.One® Ad Management Platform from Operative, with Triton’s Tap Advertising Server to further optimize and streamline the order management process for audio publishers.

Operative Launches “Premium at Scale” Initiative To Accelerate Path For Media Companies To Manage Multi-Channel Media

July 09, 2018 / As premium content continues to differentiate its value to advertisers relative to other media options, buyers are increasingly wanting to simplify how they execute media campaigns across platforms with simplicity at scale. This means one buy, targeting any audience, executed across digital and linear, with one performance report.