Operative assists media companies in shifting from linear sales teams and traditional on-premise solutions to cross media sales and digital convergence with ease. The highly configurable, cloud native AOS provides all the benefits of a single database, with an open architecture that enables IT innovation. Operative makes it easy: AOS is fully integrated with the Operative.One Ad Management Platform, and Operative's OnAir and IBMS traffic systems, but it can also integrate with any traffic system of a company's choice.
Data is the new currency. Consumer consumption has changed and keeps evolving. You must execute on an ever-growing multiplicity of channels and devices. Buyers want precisely targeted audiences and outcomes.