convergence
Media companies can utilize Operative, and their first-of-its-kind platform AOS, to elevate their linear sales teams and traditional on-premise solutions to cross media sales and digital convergence.

Advertising is changing and media companies are facing a new revenue reality

OPERATIVE LEADS MEDIA COMPANIES TOWARDS CROSS MEDIA SALES AND DIGITAL CONVERGENCE

Operative assists media companies in shifting from linear sales teams and traditional on-premise solutions to cross media sales and digital convergence with ease. The highly configurable, cloud native AOS provides all the benefits of a single database, with an open architecture that enables IT innovation. Operative makes it easy: AOS is fully integrated with the Operative.One Ad Management Platform, and Operative's OnAir and IBMS traffic systems, but it can also integrate with any traffic system of a company's choice.

the new revenue reality

Data is the new currency. Consumer consumption has changed and keeps evolving. You must execute on an ever-growing multiplicity of channels and devices. Buyers want precisely targeted audiences and outcomes.

This Change Requires Solutions That Change With You As Evolve From Ratings to Outcomes Based Buying and Selling

Now: Ratings
reach, single metric

structured experience and scheduled

fragmented, linear, and digital silos

manual, people-intensive

revenue friction
Next: Outcomes
Value, multiple metrics

Multi-platform experience and targeted

Unified: one plan, catalog, buy, converged

Data-driven, fully automated

revenue accelerator