Media companies need to evolve from ratings-based advertising deals to outcome-based buying and selling to keep up with changing consumer consumption. Operative brings digital advertising solutions, like the yield-maximizing Operative.One, to media companies that are built in the cloud, prepared for convergence, and are highly configurable. Buyers want precisely targeted audiences and outcomes, and execution now occurs on an ever-growing multiplicity of channels and devices; the only way this works is if media companies have solutions that can adapt with them.
OPERATIVE can provide everything a Digital Publisher needs to sell and manage their Digital Ad Business across the Yield Curve.
Operative has digital written into our DNA after over 18 years in the industry. We have software and services that support every aspect of your digital ad business, from our market-leading business management platform, Operative.One, to trafficking for publishers and agencies to help you with overflow, and monetization of your inventory as a Google Ad Manager reseller.