linear advertising
As linear advertising evolves, Operative gives media companies a chance to be more effective and do more with their existing business while adapting to consumer consumption behavior.

OPERATIVE HELPS TRADITIONAL MEDIA COMPANIES BECOME MORE EFFICIENT AND EFFECTIVE, IMPROVING THEIR BOTTOM LINE

Operative assists media companies in shifting from linear sales teams and traditional on-premise solutions to cross media and advanced sales with ease. The highly configurable, cloud native AOS provides all the benefits of a single database, with an open architecture that enables IT innovation. Operative makes it easy: AOS is fully integrated with OnAir and IBMS traffic systems, but it can also integrate with any traffic system of a company's choice.

challenges in the industry

Are you encountering the recent challenges within our industry in trying to maximize the yield across channels? Avoiding to cannibalize your inventory while supporting various sales methods (Fixed Spots vs. Rating) and delivery methods of both Primary and Secondary ads? These are the issues that have instant impact on a successful business bottom line; both on revenue and efficiency.

20 years of industry experience

Operative’s industry-leading platforms, built up over our 20 years experience in the industry, has a new Open Architecture so that, integrated with AOS and Freewheel helps solve these issues, while still maintaining your core Linear Revenue streams with zero disruption.

Why Media Companies Rely on Operative to Build Their TV Ad Business